Birdathon
Event Identity | Tucson Audubon Society
Every year the Tucson Audubon Society holds a walkathon to raise critical funds for the protection of Tucson’s bird populations.
They approached us looking for a new graphic identity for their annual Birdathon that separates themselves from the national Birdathons hosted by other Audubon Societies.
The curve-billed thrasher is highlighted as it’s endemic to the Sonoran Desert. The color scheme plays off the Arizona flag palette, and the bird is perched on a branch highlighting the region where Sonoran birds are viewed during the Birdathon event.